We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively! The hair dye is made from a natural protein without chemicals, peroxide, PPD or ammonia. The product also contains a conditioner that ensures that your hair remains beautifully soft and shiny.