Brave blue hair dye is for all who dare to be true to themselves! This highly pigmented, bright ocean blue helps you walk your own path in life.
• Lasts 6-10 weeks
• Works on unbleached and pre-lightened hair (vibrant on light bases, subtle tint on darker ones)
• No damage, nourishing, high-pigment formula with no peroxide, PPD, or ammonia
• Vegan, cruelty-free, and locally made in the Netherlands
• Made with love together with the
Attitude community
• Do a patch + strand test before colouring
• DIY friendly, professional quality.
Brave Blue Hair Dye is a bold, semi-permanent colour that lasts up to 10 weeks and fades beautifully to pastel blue. This vegan, cruelty-free formula, made in the Netherlands, nourishes your hair while delivering intense pigment without damage. Versatile and easy to use, Brave works across a wide range of hair colours - showing most vibrantly on lighter or pre-lightened hair and adding a subtle blue tint to darker bases. For the longest-lasting, most vivid results, we recommend applying it to pre-lightened hair.
How to Use for Best Results:
• Step 1: Bleach - Pre-lighten with
Attitude Ghosted Bleach for the brightest blue
• Step 2: Dye - Apply Brave evenly from roots to ends
• Step 3: Care - Maintain vibrancy with
Holyplex Haircare
Get creative - you can mix Brave with its bright pink sibling
Proud to create a neon purple, or with
Toxic green for a neon aqua!
Show us your colourful creations with #dyewithattitude and tag
@dyewithattitude for a chance to be featured!
Need help? Read our
ultimate at-home hair dye guide and explore
all blue shades here.
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