Attitude Hair Dye - Dramatic Semi permanent hair dye - Violet/Purple

Haarkleur paars, semi-permanente haarverf, haarspoeling paars

Dramatic is for those who aren’t afraid to be a bit extra! Dial up the drama with this deep, warm-toned purple.

• Lasts 6-12 weeks
• Works on unbleached and pre-lightened hair (vibrant on light bases, subtle tint on darker ones)
• No damage, nourishing, high-pigment formula with no peroxide, PPD, or ammonia
• Vegan, cruelty-free, and locally made in the Netherlands
• Made with love together with the Attitude community
• Do a patch + strand test before colouring
• DIY friendly, professional quality.

Dramatic Purple Hair Dye is a bold, semi-permanent colour that lasts up to 12 weeks and fades beautifully to a soft pastel purple. This vegan, cruelty-free formula, made in the Netherlands, nourishes your hair while delivering intense pigment without damage. Versatile and easy to use, Dramatic works across a wide range of hair colours - showing most vibrantly on lighter or pre-lightened hair and adding a subtle purple tint to darker bases. For the longest-lasting, most vivid results, we recommend applying it to pre-lightened hair.

How to Use for Best Results:
• Step 1: Bleach - Pre-lighten with Attitude Ghosted Bleach for the brightest purple
• Step 2: Dye - Apply Dramatic evenly from roots to ends
• Step 3: Care - Maintain vibrancy with Holyplex Haircare

Get creative - you can mix Dramatic with the cool-toned Playful to create the purple ombre of your dreams, or create a beautiful pastel lilac by mixing with our Sensitive white mixer!

Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured!

Need help? Read our ultimate at-home hair dye guide and explore all purple shades here.