Proud pays tribute to all of those who fought for their right to love and be loved, and have pride in their identity! This highly pigmented UV shade is a bright bubblegum pink that glows under blacklight.
• Lasts 4-8 weeks
• Works on pre-lightened hair (vibrant on light bases, subtle tint on darker ones)
• No damage, nourishing, high-pigment formula with no peroxide, PPD, or ammonia
• Vegan, cruelty-free, and locally made in the Netherlands
• Made with love together with the
Attitude community
• Do a patch + strand test before colouring
• DIY friendly, professional quality.
Proud Neon Pink Hair Dye is a bold, semi-permanent colour that lasts up to 8 weeks and fades to pastel pink. This vegan, cruelty-free formula, made in the Netherlands, nourishes your hair while delivering intense pigment without damage. Versatile and easy to use, Rebel works most vibrantly on lighter or pre-lightened hair.
How to Use for Best Results:
• Step 1: Bleach - Pre-lighten with
Attitude Ghosted Bleach for the brightest pink
• Step 2: Dye - Apply Proud evenly from roots to ends
• Step 3: Care - Maintain vibrancy with
Holyplex Haircare and Revamp pink shampoo
Get creative - for a red-toned pink that glows under blacklight, mix Proud with its UV cousin Rebel red! Need inspiration?
Show us your colourful creations with #dyewithattitude and tag
@dyewithattitude for a chance to be featured!
Need help? Read our
ultimate at-home hair dye guide and explore
all pinkshades here.